乡村旅游文化资源开发研究

乡村旅游是中国近年来才兴起的一种旅游活动,乡村旅游资源的开发形式多种多样,而旅游文化资源是旅游资源中的“质”。对乡村旅游文化资源的特点、类型、开发模式以及开发的切入点进行论述,以期在乡村旅游文化资源开发的过程巾,根据自身情况选择VC、EC、SC3种模式,实现旅游与生产双重功能、传统与现代文化双重结合、“硬环境”与“软环境”双重建设、自然与人文双重保护、游客休闲与丰富当地居民文化生活双重目标,实现乡村旅游的可持续发展。

A DISCUSSION ON THE CULTURAL RESOURCE DEVELOPMENT OF THE RURAL TOURISM

The rural tourism is developing these years, as a new kind of tourism activity , its development styles are more colorful. The writer made discussions on the character of the cultural resource of the rural tourism, the style, the development model and the development determinant. The writer also points out that during the course of the development we should emphasis not only on the"hard environment"but also on"the soft environment", and our aim is that the tourists and the residents are both benefited.