| 万佛山旅游发展SWOT分析及对策 |
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| 引用本文： | 熊建安,汤礼莎,莫靖龙.万佛山旅游发展SWOT分析及对策[J].云南地理环境研究,2008,20(5):99-102. |
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| 作者姓名： | 熊建安 汤礼莎 莫靖龙 |
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| 作者单位： | 1. 湖南师范大学,资源与环境科学学院,湖南,长沙,410081;湖南省,地质环境监测总站,湖南,长沙,410007
2. 湖南师范大学,资源与环境科学学院,湖南,长沙,410081 |
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| 基金项目： | 万佛山世界自然遗产申报课题资助 |
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| 摘 要： | 通过对万佛山风景名胜区的旅游资源进行SWOT分析，对其优势、劣势、机会和威胁进行深入研究，构造万佛山旅游发展SWOT战略分析矩阵，并在此基础上提出发展万佛山旅游业的对策，对策有3方面：其一，打造丹霞景观与侗族风情相融合的特色旅游品牌；其二，打造万佛山、良山、丹霞山“红石”神韵的组合旅游精品；其三，打造具有红色历史底蕴的生态旅游线路。
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| 关 键 词： | SWOT分析 SWOT战略分析矩阵 旅游发展 万佛山 |
THE SWOT ANALYSIS AND MEASURES OF DEVELOPING WANFUSHAN TOURISM |
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| XIONG Jian-an,TANG Li-sha,MO Jin-long.THE SWOT ANALYSIS AND MEASURES OF DEVELOPING WANFUSHAN TOURISM[J].Yunnan Geographic Environment Research,2008,20(5):99-102. |
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| Authors: | XIONG Jian-an TANG Li-sha MO Jin-long |
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| Institution: | XIONG Jian-an, TANG Li-sha , MO Jin-long ( 1. Resource and Environment Science College of Hunan Normal University, Changsha 410008, Hunan, China; 2. General Geological Environmental Monitoring Station of Hunan Province, Changsha 410007, Hunan, China) |
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| Abstract: | The strengths, weaknesses, opportunities and threats （SWOT） in Scenic Spots and Historic Sites of Wanfushan were made a deep study based on SWOT analysis of its tourism resources, constructing its SWOT strategic analyse matrix and the developing measures were put forward. The measures include three aspect： firstly, constructing Characteristic tourism brand of combining Danxia landscape with Dong ethnic folklore; secondly, constructing combined tourism brand of ＂red stone＂ verve with Wanfushan, Langshan and Danxiashan; thirdly, constructing ecological tour route with red diachronic foundation. |
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| Keywords: | SWOT analysis SWOT strategic analyse matrix tourism development Scenic Spots and Historic Sites of Wanfushan |
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