滑雪旅游开发布局影响因素与对策研究——以内蒙古自治区滑雪旅游开发为例

滑雪度假旅游成为欧美山地旅游开发的主要形式。近十几年来，山地滑雪旅游在中国迅速发展，并成为东北一些地方旅游产品的主打品牌。本文从滑雪旅游开发布局影响因素研究出发，通过对中国滑雪旅游市场的需求与供给这对矛盾的全面分析，对照发达国家的滑雪旅游开展状况，总结出中国目前比较缺乏中高端的旅游滑雪场所。据此，作者提出内蒙古应以发展中高端滑雪旅游作为切入点，以阿尔山国际滑雪场为主，建立山地型滑雪网络和滑雪天堂的旅游形象。这些重要结论，对内蒙古发展冰雪旅游业、突破冬季无旅游、延长旅游季节性等方面有重要的指导意义。

Influencing Factors and Countermeasures of Sking Resort Development Distribution--With Inner Mongolia Municipality's Sking Tourism Development as an Example

Skiing resorts are the most important development means of mountains in Europe and Northern America. Since Yabuli skiing resort nearby Harbin city in Heilongjiang province was successfully developed in 1994, mountainous skiing resorts have been growing fast in China. Now, skiing resort has been a major brand in Northern-eastern China. This paper, beginning with the factors influencing skiing tourism development and the rules obeyed in choosing skiing places, and based on the complete analyses of supply and demand for skiing tourism in China, puts forward that Inner Mongolia municipality's skiing tourism development should be targeted at the skilled and advanced skiing tourism market segement because of its advantageous skiing tourism resources. Tourism is becoming more and more important and is a big industry in Inner Mongonia municipality. But, Inner Mongolia municipality's tourism has very obvious and long off-season in winter. How to solve the off-season problem is very important in Inner Mongonia municipality' s tourism development. This paper gives out some correct strategical ideas about skiing tourism development in Inner Mongolia municipality. The most important research results include building mountain skiing network , constructing the heaven image of skiing destination and putting the key emphases on Aeshan mountain international skiing tourism destination. These research results have been accepted and applied in instructing Inner Mongonia municipality's skiing tourism development.