基于偏离—份额法的青岛市入境旅游产业结构分析

以青岛市2004～2008年相关的入境旅游统计数据为基础,运用偏离—份额分析法对其入境旅游产业结构进行了分析。研究表明,青岛市入境旅游产业的发展速度高于全国水平,产业结构较好,但其总体竞争力还需要进一步加强。青岛市原有基础好,竞争力很强、具有部门优势的增长部门包括通讯、住宿、商品等部门;原有基础较好,但地位下降、具有一定部门优势的增长部门包括餐饮、娱乐部门;原有基础较好,但竞争力较差的部门是交通部门。在此基础上,论文针对各部门实际发展状况分别进行了分析,并指出各自发展方向和策略。最后评价了偏离份额分析法在旅游产业结构分析中的应用效果。

ANALYSIS ON STRUCTURE OF INBOUND TOURISM INDUSTRY IN QINGDAO BASED ON SHIFT-SHARE METHOD

Based on the statistical data of inbound tourism in Qingdao City from 2004 to 2008,using SSM method,analyzed the structure of inbound tourism industry.The result of this analysis indicates that the development speed of inbound tourism industry in Qingdao City was faster than that of nation,and the industry structure was good,but the overall competitiveness needs to be further strengthened.In the sectors of tourism industry in Qingdao,well-based,strong-competitive sectors include telecom,hotel and merchandise shopping;well-based,have definite sector advantage.But low sector include drinking（cuisine）and recreation;well-based but weak-competitive sectors include transportation.Then based on these,the study analized developing condition of different sectors,and their respective strategy is given.At last,application of Shift-share Analysis Method is assessed.