| 喀斯特地貌景观特点及旅游形象塑造 |
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| 引用本文： | 赖良杰,彭东.喀斯特地貌景观特点及旅游形象塑造[J].中国岩溶,2003,22(4):318-323. |
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| 作者姓名： | 赖良杰 彭东 |
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| 作者单位： | 1. 四川师范大学生态旅游工程学院,四川,崇州,611230
2. 成都理工大学,四川,成都,610213 |
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| 摘 要： | 在分析了喀斯特地貌旅游资源具有的景观特色、竞争特点和环境特点之后，提出喀斯特旅游地形象的塑造应以喀斯特地貌景观的特点为基础，通过对喀斯特旅游地的文脉辨析、形象调查和竞争性分析确定其形象定位，继而围绕其形象定位进行喀斯特旅游地的形象口号设计、视觉形象塑造、行为形象塑造和形象传播策略的选择，并提出在形象塑造过程中要正确处理好与自然景观的协调和喀斯特景观的可持续开发两个问题。
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| 关 键 词： | 喀斯特 地貌 景观 旅游形象 形象塑造 |
| 文章编号： | 1001-4810(2003)04-0318-06 |
| 修稿时间： | 2003年6月30日 |
THE CHARACTERS OF KARST LANDFORM AND TOURISM IMAGE MOLDING |
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| LAI Liang-jie and PENG Dong.THE CHARACTERS OF KARST LANDFORM AND TOURISM IMAGE MOLDING[J].Carsologica Sinica,2003,22(4):318-323. |
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| Authors: | LAI Liang-jie and PENG Dong |
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| Institution: | 1.The College of Eco -tourism Engineering ,Sichuan Normal University 2.University of Technology and 1.The College of Eco -tourism Engineering ,Sichuan Normal University 2.University of Technology |
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| Abstract: | This paper, after analyzing landscape features, competitive features and environmental characters of karst landscape resources, points out that the technique methods of karst destination image molding should be based on the characters of karst landscape, i.e., cultural identity, image investigation and revalrousness analysis, to shape destination image position. Then on account for the image position about the technique methods of karst destination image molding, including slogan design, visual image molding and behavior image molding, the author put forth that the relationship between tactic choice of karst destination image transmitting and sustainable development of karst destination has to be dealt with properly. |
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| Keywords: | Karst landscape Characters of the landscape Tourism image Image molding |
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