| 旅行社网络化路径研究 |
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| 引用本文： | 包曾婷,章锦河,刘珍珍.旅行社网络化路径研究[J].云南地理环境研究,2009,21(5):98-102,106. |
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| 作者姓名： | 包曾婷 章锦河 刘珍珍 |
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| 作者单位： | 安徽师范大学,国土咨源与旅游学院,芜湖,安徽,241003 |
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| 摘 要： | 随着中国旅行社数量的增多和市场竞争日趋激烈，网络化战略已成为数量众多中小型旅行社持续发展和提升自身竞争力的趋势性选择。在对国内旅行社的经营现状和网络化发展态势分析的基础上，提出旅行社进行网络化的5种路径，即旅行社战略联盟、旅行社虚拟企业、旅行社联合体、旅行社企业集团、旅行社间“准一体化”，及其3种构建方式，即横向一体化、纵向一体化、横纵向混合一体化，以期实现中国旅行社业健康持续发展。
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| 关 键 词： | 旅行社 网络化 路径 |
THE STUDY ON NETWORK PATHS OF TRAVEL AGENCY |
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| BAO Zeng-ting,ZHANG Jin-he,LIU Zhen-zhen.THE STUDY ON NETWORK PATHS OF TRAVEL AGENCY[J].Yunnan Geographic Environment Research,2009,21(5):98-102,106. |
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| Authors: | BAO Zeng-ting ZHANG Jin-he LIU Zhen-zhen |
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| Institution: | (College of Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000, Anhui , China) |
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| Abstract: | with the increasing Chinese travel agencies and competitive market, the strategy of conglomerate trend has become a current choice for a large number of small and medium travel agencies to act sustainably and upgrade their own competitive ability. On the basis of an analysis on domestic travel agencies＇operating status and network trend, the paper puts forward five paths and three ways for travel agency to build network. Five paths are travel a- gency strategic alliance, virtual enterprise, unified body, group and “quasi-integration” between travel agencies. Three ways are horizontal integration, vertical integration and mixing integration, with a view to actualize the healthy and sustainable development of Chinese travel agency industry. |
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| Keywords: | travel agency network path |
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