| 关于多元化经营的探讨 |
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| 引用本文： | 祝刚,祝蓉.关于多元化经营的探讨[J].成都信息工程学院学报,2000,15(1):42-45. |
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| 作者姓名： | 祝刚 祝蓉 |
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| 作者单位： | 1. 四川省财政学校,成都,610041
2. 四川大学人事处,成都,610064 |
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| 摘 要： | 论述了多元化经营的战略思想,分析了多元化经营陷入误区的几种表现,提出了发展多元化经营的前提条件。
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| 关 键 词： | 多元化经营误区 品牌认知和品牌忠诚 前提条件 |
| 修稿时间： | : |
A study of diversified economy |
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| ZHU Gang,ZHU Rong.A study of diversified economy[J].Journal of Chengdu University of Information Technology,2000,15(1):42-45. |
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| Authors: | ZHU Gang ZHU Rong |
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| Institution: | ZHU Gang 1,ZHU Rong 2 |
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| Abstract: | The strategic thinking of diversified economy is discussed and the various expressions of going astray of the diversified economy are analyzed. The preconditions for development of diversified economy is presented. |
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| Keywords: | going astray of the diversified economy recognition and acceptance of and loyal to a brand of a commodity precondition |
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