南阳市旅游资源开发与整合对策

南阳市自然与人文旅游资源在国内外均具有独特魅力，市政府也很重视旅游业的发展。然而，目前的开发尚存在着市场定位模糊、缺乏专业人才与深层次开发等问题。作者认为，树立科学的旅游资源整合观、延长旅游产业链、通过科学促销打开市场之门、对旅游资源进行深层次开发和实现旅游资源的可持续发展是合理开发与整合南阳旅游资源的基本对策。

The Countermeasures of Exploiting and Rebuilding the Resourses of Tourism in Nanyang

The tourism resources of Nanyang City is special fascination in overseas and homeland,The government regards at development of tourism also.But there is something problems that are illegibility of market orientation,being short of professional and going step further exploitation when it is developed.Thus,the papper supplies the countermeasures to develop and rebuild the tourism resources in Nanyang.The countermeasures is: sets up the science idea of rebuilding the tourism resources;lengthen the industrial chain link;open the market gate through the science force promotion;carry on the deep level development to the tourism resources and that realize of tourism resources' sustaining development.