大学生消费行为的微观区位选择特征分析

消费行为是人类社会中的一种复杂行为，其形成的活动空间也呈现出复杂性和多样性的特点。基于消费行为地理学的研究，以消费行为理论、微观区位理论等为依据，对大学生消费行为的微观区位选择进行了初探，以问卷调查得来的第一手资料为基础，对嘉应学院学生消费行为的微观区位选择的特征进行了探讨。通过研究发现，大学生消费行为具有明显的空间圈层结构，认知距离在其选择消费区位时起到了非常重要的作用。

STUDY ON COLLEGE STUDENTS' CONSUMER BEHAVIOR CHOICE IN MICRO-LOCATION ENVIRONMENT

Consumer behavior is one of complex behaviors in human society, the active space of which presents complexity and multiplicity. Based on the theory of consumer behavior and micro-location, this article analyzes college students＇ consumer behavior choice in micro-location environment. On the basis of questionnaire survey, the author studies the student＇ consumer behavior of Jiaying university in micro-location environment. And it is indicated that the student＇ consumer behavior presents ring shape structure and distance recognition plays an important role in it.