农户参与旅游决策行为结构模型及应用

通过国内外相关文献分析及定性研究确定构成农户参与旅游开发决策行为的可能影响因子,即涉及农户对社区旅游地开发基础认知、旅游地归属感、旅游开发影响感知、农户参与能力、农户参与态度、农户参与决策、旅游地开发偏好、参与旅游行为等8个结构变量。运用结构方程模型方法,建立了旅游地开发过程中农户参与决策行为结构概念模型,提出了6个假设。并与实践结合,对模型进行实证分析和验证,借助于结构方程专用软件 (Lisrel),对提出的概念模型加以拟合,确定了各要素之间的路径系数,验证了6个假设,提出的6个假设基本正确。结果表明：① 农户的旅游开发基础认知对其旅游参与态度有正向影响,但不十分显著 (0.35);② 农户的地方认同感是农户参与旅游开发态度的主要影响因素 (0.89),其次是农户旅游影响感知 (0.75);③ 农户参与旅游开发态度直接影响其旅游参与决策行为 (0.85);④ 农户参与能力对其参与旅游决策也有正向影响,但由于农户的自身素质和外部环境制约了农户参与能力,两者之间不十分显著 (0.35);⑤ 农户的旅游参与旅游决策行为进一步影响了农户的旅游地开发偏好和参与旅游行为 (分别为0.91、0.48)。最后指出了提高农户参与旅游决策的措施,决策行为模型计算中存在的问题以及在旅游可持续发展研究中的应用前景。

Peasants Participation in Tourism Decision-making Behavior Structural Model and Its Application

This study attempts to examine the structural effects of conditions of tourism development, attachment of local community, tourism-impact, participatory tourism ability's factors on participatory tourism attitude and on local residents' decision-making for tourism development. To achieve the above goal, the research hypotheses are proposed. Four hundred questionnaires by interview survey of randomly selected residents tourism destination at waterfront district in Hefei city. A confirmatory factor analysis and structural equation modeling procedure were performed, respectively, by utilizing the LISREL procedure. The conceptual model of peasants participatory tourism behavior was analyzed with structural equation modeling procedures. In the resulting structural equation model, six hypotheses are supported.