文化旅游吸引物表征符号理论体系的探讨

通过文献总结法,理论探讨文化旅游吸引物表征符号系统。根据文化结构的三层次说,建立文化旅游吸引物表征符号结构与表征符号内容:历史文化表征符号、现代文化表征符号、民俗文化表征符号、伦理道德文化表征符号。认为制度文化表征系统与精神文化表征系统可视为"舞台"的"帷幕",引导游客由"前台"向"后台"探索,从而避免对目的地文化认识的肤浅化和片面化。对符号意义和价值的编码存在着一种社会选择机制,需根据主流价值观进行社会建构,以符合社会心理取向和游客兴趣。

A STDUY ABOUT CONSTRUCTION OF SYMBOL SYSTEM ON CULTURAL TOURISM

Based on the relative research of past researchers,the paper probes into the token sign system of cultural tourism attractions.According to the three levels theory of culture structure,it establishes the token symbol system of cultural tourism attractions,represents four different kinds of cultural token symbols as follows：historical culture,modern culture,folk culture and ethical culture.The paper raises up the way to avoid superficial recognization about destination culture.The way points out that both system cultural and spiritual cultural symbol systems are recognized as the ＂curtain＂ of a ＂stage＂,and the ＂stage＂ can show tourists ＂front＂ to ＂background＂.Different meaning and value of symbols fits for different social states,which is social choice mechanism.It is constructed according to the mainstream values of the society in order to meet the social and psychololgical orientation and tourists＇ interest.