| 元谋旅游开发的SWOT和CIS分析 |
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| 引用本文： | 蔡葵,鲁昆洪.元谋旅游开发的SWOT和CIS分析[J].云南地理环境研究,2007,19(3):119-123,133. |
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| 作者姓名： | 蔡葵 鲁昆洪 |
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| 作者单位： | 云南大学,资源环境与地球科学学院,云南,昆明,650091 |
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| 摘 要： | 旅游形象是旅游者对旅游目的地的总体认识和评价。旅游形象承载着旅游的无形价值，是吸引游客的重要环节。区域旅游发展必须更加重视该地旅游形象的创意、设计和宣传。以云南省元谋县为例，运用SWOT、CIS等分析方法，对元谋旅游的优势、劣势、机遇和威胁进行全方位分析，探讨了元谋旅游的产品定位、市场定位和形象定位，构建了视觉、行为识别系统，提出元谋旅游未来发展的建议。
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| 关 键 词： | 旅游形象 元谋 SWOT分析 CIS设计 |
| 文章编号： | 1001-7852（2007）03-0119-05 |
| 修稿时间： | 2006-09-122006-12-12 |
ANALYSIS OF YUANMOU TOURISM DEVELOPMENT AND IMAGE DESIGN ACCORDING TO METHOD OF SWOT AND CIS |
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| CAI Kui,LU Kun-hong.ANALYSIS OF YUANMOU TOURISM DEVELOPMENT AND IMAGE DESIGN ACCORDING TO METHOD OF SWOT AND CIS[J].Yunnan Geographic Environment Research,2007,19(3):119-123,133. |
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| Authors: | CAI Kui LU Kun-hong |
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| Institution: | College of Resources Environment and Earth Sciences, Yunnna University, Kurtming 650091, Yunnna, China |
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| Abstract: | Tourism image is the overall understanding and evaluation of tourism destinations to the tourists. Tourism image contains intangible value of tourism, which is an important links to attract tourists. More attention tourism image creative design and promotional of regional tourism development. As an example for Yuanmou county of Yunnan Province. Using the analysis and design method of SWOT and CIS , analyzing in depth the strengths weaknesses opportunities and threats to tourist industry of Yuanmou; and probes into products making a reservation, market orientation and image localization traveling in Yuanmou; and the structure of the visual, behavior identity system; and the concrete suggestion of further development of Yuanmou tourism. |
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| Keywords: | tourism image Yuanmou SWOT analysis CIS design |
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