消费者视角的北京传统商业中心发展转型

基于对北京市前门、王府井和西单三个传统商业中心的消费者问卷调查,分析传统商业中心消费者构成现状特征,结果表明:商业区消费者构成差异体现历史延续性,商业功能构成进一步分化,本地顾客空间分布分散化和均衡化趋势明显。在总结不同时期消费者构成变化基础上,揭示传统商业中心的发展转型特征,认为三者在形成初期功能互补,计划经济时期功能趋同,20世纪90年代以后功能逐渐分化,2000年以后功能定位差异明显。基于消费者视角评价,进一步探讨传统商业中心未来更新途径和转型趋势,发现消费者对商业区发展预期符合现状利用特征和历史风格延续,旅游和商业游憩功能扩展是传统商业中心发展趋势,消费者对商业区未来发展的预期不同,从侧面反映了商业区的转型发展趋势。

Transition and development of traditional retail centers in Beijing: In consumer perspective

Based on the consumer questionnaires of the 3 traditional retailing centers,Qianmen,Wangfujing and Xidan in Beijing,this paper analyzes the present features of consumer composition in the 3 retailing centers.The results are shown as follows.Firstly the differences in consumer composition maintain historical continuity of characteristics of retailing centers.Secondly,function diversity of traditional commercial centers is becoming considerable.Thirdly,spatial distribution of local consumer is becoming decent...