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Doing groups: Situating knowledge and creating stories
Authors:Andrew  McGregor
Institution:University of Otago , New Zealand
Abstract:This paper presents group research as a potentially powerful research tool for cultural geographers interested in the ways knowledge is produced at the interpersonal level. I argue that groups can create unique research spaces that incorporate 'sociality', the everyday social norms, logics and languages that guide ordinary conversations, into the research agenda. By concentrating on these discursive norms, insights can be obtained into the ways that knowledge is negotiated, produced and constrained in different places. To demonstrate the value of group research, a case study involving Australian environmentalists is analysed, to show how forests are constructed, contested and naturalised within this particular subculture. The article concludes by emphasising the importance of group research to critical geographers interested in social empowerment and change.
Keywords:Group research  focus groups  discussion groups  situated knowledge  sociality  storylines  environmental activists  forests
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