基于Choquet模糊积分方法的江苏省旅游产业安全评价

经济全球化背景下,安全成为旅游发展的重要因素,旅游产业安全日益受到关注。以江苏省为研究区域,从产业生存环境、产业竞争力、产业对外依存度3个方面,32个因子构建旅游产业安全评价体系,运用Choquet模糊积分方法测算旅游产业安全度。研究显示2000~2020年江苏省旅游产业处于基本安全状态,安全水平呈现波动性上升趋势。针对制约性因子提出构建旅游产业创新体系,优化旅游产品结构;改善旅游企业经营管理,提高旅游企业利润率;拓展入境旅游市场,提升入境旅游消费结构等对策。

THE EVALUATION OF TOURISM INDUSTRY SECURITY BASED ON CHOQUET FUZZY INTEGRAL IN JIANGSU

Safety is an important factor for tourism industry,the tourism industry security is increasing attended with the economic globalization. Based on the data of Jiangsu tourism from 2000 to 2012,the article designs the index system of tourism industry security evaluation from industry environment,industry competitiveness and industry external dependence,as well as 32 evaluation factors,estimates the security level of tourism industry applying the Choquet fuzzy integral method. The results showed,tourism industry is basically safety from 2000 to2012 in Jiangsu,the security level of tourism industry is rising. The security level of tourism industry competitiveness and environment is basically safety and rising,while the security level of tourism industry external dependence decreases from safety to basically safety. After that,the article predicts the security level of tourism industry will be basically safety from 2013 to 2020. Finally,the article puts forward counter- measures of maintaining the tourism industry security. It is necessary to construct innovation system of tourism industry,optimize the structure of tourism products,improve management level and profit ratio of tourism enterprises,expand inbound tourism market,optimize structure of consumption,so as to ensure the safety and sustainable development of tourism industry in Jiangsu.