南海市旅游市场定位

从市场功能、市场类型、市场空间三个方面对南海市旅游市场定位作了探讨。其市场功能守位为：全国商品交易中心、岭南旅游度假胜地、古郡新都岭南文化博览地；市场类型定位为：以吸引中青年旅客为主，以吸引观光、休闲度假、商务、会议旅游为主；市场空间定位为：以珠江三角洲城市和港澳为第一客源市场，即门槛范围，以广东省其它城市和相邻省区为第二客源市场，以其它各省和国外为第三客源市场。

TOURISM MARKET POSITIONING FOR NANHAI CITY

Market positioning is an important job for tourism management. The tourism market in Nanhai City is studied on the function positioning, sort positioning and space positioning. Its market function positioning is a center of Chinese commodity exchange, a resort for spending holidays in Lingnan and a place for understanding Lingnan's culture. Its market sort positioning is mainly absorbing middle-aged and young tourists and those who are going sight-seeing, spending holidays, doing business and attending meetings. Its market space positioning is taking the cities in the Zhujiang Delta, Hong Kong and Macao as the first tourist market, namely the threshold limits; taking other cities in Guangdong province and neighboring provinces as the second;and taking other provinces and foreign countries as the third.