江苏省区域旅游产业差异及“板块旅游”发展战略

建构区域旅游产业竞争力评价三级指标体系,运用层次分析法和聚类分析法测度江苏省区域旅游产业竞争力,并采用锡尔I(O)系数方法对旅游产业竞争力水平差异进行分解,从市场、效益、贡献、资源、设施、人才、经济、交通和环境9个细分指标揭示苏南、苏中和苏北地区旅游产业发展水平的差异。分析发现,苏南、苏中和苏北地区间差异明显,地区内部城际差异相对较小;苏南地区的整体旅游产业竞争力较强,而苏中和苏北地区相对较弱,苏南与苏中、苏北的旅游发展整体水平差距大,苏中与苏北的差距相对较小;江苏旅游产业竞争力的空间分异特点是"南强北弱"、"沿江强沿海弱"。提出重点打造四大旅游板块并构建跨区域旅游板块的"板块旅游"模式区域发展战略,旨在实现苏南、苏中和苏北旅游产业的相对均衡协调发展和旅游产业竞争力水平的整体提升。

Difference of Regional Tourism Competitiveness in Jiangsu Province and Its Development Stratagem

In this paper,the difference in the level of development of tourism industry among southern,middle and northern part of Jiangsu Province was analyzed.After constructing a three index evaluation system of competitiveness of the regional tourism industry,analytic hierarchy process(AHP) and cluster analysis methods were used to measure the competitiveness of the tourism industry in Jiangsu Province.Furthermore,I(O) coefficient analysis was also used to divide the 3 index system into 9 sub-indexes,which were market,benefits,contributions,resources,facilities,personnel,economy,transportation and environment.The conclusion was that the difference among southern,middle and northern part of Jiangsu Province was obvious,while the difference in each part inside was relatively smaller.The overall competitiveness of tourism industry of southern part was strong,whereas the middle and northern parts were relatively weaker.The gap of the overall development level between southern part and the other two parts was wide.However,the difference in the middle and northern part was smaller.Nowadays,the southern part goes faster than the northern part,and the regions along Yangtze River develop better than the ones beside the coastal.Finally,three suggestions to narrow the gap and improve the overall competitiveness level of the tourism industry in Jiangsu Province,which included creation of four major tourism sections,construction of inter-regional tourism sections and the implementation of "plate tourism" development strategy.