浅谈中国后奥运时期选择性旅游的发展

大众旅游一直追求经济利益最大化给旅游接待地造成了严重的生态环境破坏，因此人们开始寻求新的旅游形式，选择性旅游应运而生。选择性旅游积极倡导真正意义上的生态旅游。该文研究的主要内容是中国在后奥运这样的特殊时期如何开展选择性旅游，选择性旅游一方面能尽量避免大众旅游所带来的生态环境破坏，另一方面能更好地适应各个国家不同旅游者到中国旅游求新求异的特点。通过对后奥运时期旅游趋势以及旅游市场的分析，中国在后奥运时期开展选择性旅游具有可行性。优先开展选择性旅游，可促进旅游的可持续性发展。

DISCUSS ON ALTERNATIVE TOURISM DEVELOPMENT IN THE POST-OLYMPIC PERIOD OF CHINA

In order to pursuit of maximize economic benefits Of mass tourism and had resulted in serious damage to the ecological environment of reception spot, so people began to seek new forms of tourism, alternative tourism came into being selected.Alternative Tourism actively promotes a real sense of eco-tourism. The main purpose of the study is in the post-Olympic China such a special period of how to carry out alternative tourism, on the one hand, alternative tourism can avoid the destruction of the ecological environment of mass tourism, on the other hand, can better adapt to other country＇s tourists to visit China in different innovative features. Through the analyzing of the tourism trends and tourism market in the post-Olympic period, and it is feasible to carry out alter-native tourism in china in this period. Give priority to alternative tourism, could promote the sustainable development of tourism.