旅游规划核心内容动态分析

目前规划工作实践中存在许多问题，使大部分旅游规划不能彻底执行，难以满足规划市场的需求。旅游规划主要是通过对目的地资源与市场，特别是资源适应性和市场潜在性的调查，来组合包装出适宜的旅游产品，该文把旅游规划的核心内容界定为设计生产出有地方特色的、有市场生命力的旅游产品。旅游规划是一个动态过程，它要求规划人员必须时刻关注市场动向，不断地接受市场反馈，不停地调整规划内容，不时地创新产品。针对旅游生命周期的不同阶段，笔者提出了不同的旅游产品开发对策。

Analysis on the Core Content of Tourism Planning

As a result of the development of the social economy and the increase of leisure time,people's tourism demand has become more and more strong as well as tourism planning more and more comprehensive.However,there're still lots of questions in the operating of planning,which make that most of the tourism planning cannot be carried out thoroughly.The substance of tourism planning is to make up suitable tourism products.There are two investigations.One is about the resources and market of a tourism destination and the other is about the latent demand of tourism market and the suitableness of the resources.In this paper,the core content of tourism planning is defined by putting out suitable tourism products.But it doesn't mean the end of the tourism planning.Actually the process of tourism planning is a developing process,which demands the planners focusing on the market changes,receiving the market feedback,adjusting the plan constantly and then putting out the latest products.In fact,the tourism product is a developing conception.With the development of Sci-Tech and enterprise strength,the tourism products should be enlarged along with the changes of the market demands.The paper comes up with different product exploiting programs,which are focused on the different stages of the product life cycle.