旅游网站信息流距离衰减形态分异特征及其与网站功能的关系

应用10个样本旅游网站日均访问量的空间分布数据及网站功能资料,对样本旅游网站日均访问量与实际距离进行空间关系逆曲线拟合,进行距离衰减形态分异及其与网站功能相关性的研究。结果发现:1)旅游网站信息流距离衰减形态具有显著的波动性分异特征和地方性分异特征,随着旅游网站信息流距离衰减波动性分异特征从显著性到不显著性的变化,其距离衰减程度依次增强,其逆曲线衰减的符合程度依次上升;而随着旅游网站信息流距离衰减地方性分异特征由显著性到不显著性的变化,其距离衰减程度依次减弱,其逆曲线衰减的符合程度依次下降。表明不同网站间信息流距离衰减存在多样性变化。2)旅游网站信息流距离衰减形态的分异特征与旅游网站的主要功能之间关系密切:信息发布为主兼有预订功能的旅游网站距离衰减形态较为复杂;预订为主兼有信息发布的旅游网站和论坛为主的旅游网站距离衰减形态基本一致,波动性较小、地方性显著;政务为主的旅游网站距离衰减形态表现为波动性较大、地方性不显著的特征。依据旅游网站信息流距离衰减形态的规律,可指导旅游网站服务功能的建设和组织不同距离上的旅游流。

Differentiation Characteristics of Distance Attenuation Form of Tourism Website Information Flow and the Relationship between the Form and Website Function

This paper gets the special distribution data of average daily visits numbers and the source of website function in the 10 tourism websites from the search engines.It takes all the above as research subjects of the information flow distance attenuation form and the relationship between the form and website function.Using Curve Estimation in SPSS13.0 to get an inverse curve fit between average daily visits numbers in tourism website and actual distance,then analyses the relevant relationship between distance attenuation form and website function.This research finds the following two points:1) The distance attenuation form of tourism website information flow has significant differentiation characteristics in fluctuating and regional tendency.With the change of differentiation characteristics from significance to not significance,distance attenuation degree correspondingly changes,the coincidence state of the inverse curve attenuation also correspondingly changes.2) The differentiation characteristics of information flow form in tourism website has a closely relationship with tourism website function:the distance attenuation form is more complex in the tourism website which chiefly in information publishing but less in booking,and it includes various types;the distance attenuation and regional tendency is more prominent,and the fluctuating is in a narrow range in the tourism website which chiefly in booking but less in information publishing,or chiefly in forum;the distance attenuation and regional tendency is not prominent,and the fluctuating is in a wide range in the tourism website which focus on government affairs.The differentiation characteristics of the distance attenuation form of tourism website information flow provide the basis for improving the function of tourism website,and provide help and guidance for the formation of short-range and long-range tourist flows.