专业化城市的工业旅游开发研究--以独山子为例

工业旅游作为新兴的旅游产品,具有观赏性、知识性、参与性和趣味性等多种特点和优势,正以其独特的魅力,发展成为重要的旅游方式,具有广阔的发展前景,近几年逐步成为一个新的开发热点。专业化城市是我国数量众多的一类城市群体,其工业旅游开发的主要特征是工业与其所在的城市融为一体,形成典型的工业和城市复合型旅游产品。本文以独山子为例,通过对其工业旅游开发条件、现状及存在问题的分析,从开发思路、旅游产品、宣传促销、企业与政府间合作等方面探讨了这类城市的工业旅游开发策略。

Study on Industrial Tourism Development of Specialized City--A Case Study of Dushanzi

Industrial tourism is regarded as the new developing traveling products.It has such many kinds of characteristics and advantages of sightseeing,knowledge-seeking,self-participating and interest-arousing,etc.With its unique glamour and wide development prospects,it has developed as an important travel way and has become a new developing focus in recent years.Industry-specialized city is a kind of numerous urban types in China.The main characteristic of industrial tourism development in this kind of city is that the industry combines into the system of the city in which it is situated and forms typical compounding tourism products of industry-city.This paper uses a new framework of RMP for regional tourism development.The model RMP framework consists of three key elements for regional tourism development,which are Resources,Market,and Product.Taking Dushanzi District of Karamay City, north Xinjiang as an example,this paper probes into the industrial tourism development strategy of this kind of city by analyzing of its industrial tourism development condition,current situation and existing problem in respect of developing ideas,traveling products,propagation and marketing efforts,cooperating between enterprise and the governments.