Abstract: | This paper examines tourism development on Vancouver Island, B.C. in terms of the core-periphery approach to regional planning. It examines whether a core area (Victoria) is willing to share its tourism business with the rest of the island, and then focuses on the situation in a peripheral region (the Cowichan Valley Regional District–CVRD). A discriminant analysis of CVRD residents reveals they have different views regarding tourism's potential and future in their region. A follow-up analysis, reflecting a change in the scale of enquiry and local core-periphery conditions, shows residents'perceptions and priorities will change according to their respective area groupings. This analysis reveals that residents of a peripheral region, who are expected to participate in and welcome tourism development initiatives developed by senior levels of government, will in fact have different opinions regarding the industry and its potential. These differences are linked to present levels of tourism activity within the periphery and the varying community aspirations linking tourism's development potential with local needs and priorities. |