旅游资源开发与旅游产品整合研究——以云南省为例

旅游资源开发是旅游业发展的基础,是旅游产品的核心构成物.云南省旅游资源丰富,分析了云南省旅游资源开发现状及存在的问题,进而提出云南省旅游产品整合是对旅游产品的类型结构、空间结构以及要素结构进行合理配置,探讨了云南省旅游资源开发与旅游产品整合的模式以及旅游资源开发与旅游产品整合的对策：以政府为主导,统筹区域旅游资源开发与旅游产品;整合共拓市场,建立＂区域旅游利益分享机制＂;联合营销,构建整体旅游形象等.

RESEARCH OF TOURISM RESOURCES,DEVELOPMENT AND TOURISM PRODUCT,INTEGRATION IN YUNNAN PROVDINCE

Tourism resources, development is the base of tourist development and the core of the tourism product .the author analyses the realization and problem of tourism resources, development in Yunnan; In accordance with the above analysis, the paper illustrates the specific contents and measures for integrating regional tourism development in the areas of tourism industry orientation, tourism resources, tourism products, tourism markets and integration of tourism environment. Finally, with the combination of the theory and practice, the author inves- tigated the tourism resourses and tourism development in kunming,and points out ways of developing tourism resources, promoting market sales, creating new types of tourism products and establishing favorable social envi- ronment according to the basic theories of integration of regional tourism development, the tourism industry in kunming can be greatly promoted and developed sustainably in good order.