| 旅游目的地形象研究综述 |
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| 引用本文： | 文春艳,李立华,徐伟,张清兵.旅游目的地形象研究综述[J].地理与地理信息科学,2009,25(6). |
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| 作者姓名： | 文春艳 李立华 徐伟 张清兵 |
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| 作者单位： | 文春艳,徐伟(中国科学院成都山地灾害与环境研究所,四川,成都,610041;中国科学院研究生院,北京100049);李立华(中国科学院成都山地灾害与环境研究所,四川,成都,610041);张清兵(青海油田采油三厂,青海,芒崖,816400) |
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| 摘 要： | 在对国内外文献分析的基础上,对旅游目的地形象的概念、构成要素、影响因素及形成过程等问题进行了系统研究,得出旅游目的地形象的构成要素包括认知/感知形象、情感性形象以及整体形象,并分析了其间的关系;旅游目的地形象的影响因素主要包括诱导性因素与个体因素,并分析了影响因素与构成要素之间的关系;旅游目的地形象的形成过程有静态与动态之分.探讨了旅游目的地形象的发展趋势,得出其对国内旅游形象研究的启示.
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| 关 键 词： | 旅游 旅游目的地形象 形象形成 认知形象 构成要素 |
A Review of Tourism Destination Image Research |
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| Abstract: | Because of the flourishing development in tourism and the intensive competition among tourism destinations,tourism destination image has been noticed by tourism researchers and marketing managers.Based on the analysis of large amount of literatures,an overall review is made on definitions,the constituent elements,influencing factors and formation process of tourism destination image.It is concluded that the constituent elements of tourism destination image include perceptual/cognitive evaluation,affective appraisal and overall image.The influencing factors of tourism destination image include personal factors and stimulus factors.The relation of the constituent elements and the influencing factors is analyzed.The formation processes of tourism destination image include static process and dynamic process.In the end,some aspects that need further study are indicated,the tendency of tourism image research is predicted,and the inspirations of these studies to tourism image studies in China are pointed out. |
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| Keywords: | tourism tourism destination image image formation cognitive image constituent elements |
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