开封文化旅游发展初探

开封是一座具有悠久历史而且享誉国内外的文化名城。近年来,文化旅游产业开始较快发展,但仍然存在一系列亟待解决的问题,如客源不足、促销不得力、管理人才缺乏、管理体制陈旧等。用SWOT分析法对开封文化旅游的发展优势、劣势及其发展中面临的机遇和挑战进行了全面分析,进而提出了开封文化旅游今后的发展对策:理顺管理体制,深度开发旅游产品,加大投资力度,全面促进开封市文化旅游产业持续发展。

The Consideration of the Cultural Tourism Development in Kaifeng

Kaifeng is a famous cultural city which has a long history and is famed all over the world.The cultural tourism has begun to develop fast for several years.But it has a series of problems that need to be solved urgently indeed such as short visitors,helpless promote sales,the lack of managers,old managerial system,etc.SWOT analysis can give the advantages,disadvantages,opportunities and challenges of the cultural tourism development in Kaifeng,and it brings up the countermeasures in future:straightening out...