韶山旅游资源整合与优化开发研究

旅游资源的整合优化开发是旅游开发的热点问题之一，在分析韶山风景名胜区的区域背景、旅游资源总体特征及开发现状的基础上，提出“先定位后整合、先设施后市场、有重点显特色”是韶山风景名胜区旅游资源整合与优化开发的主要原则，并从旅游资源内部功能、旅游区域合作、旅游市场角度提出旅游资源整合与优化开发措施，以期对同类旅游资源整合与优化开发提出借鉴。

THE STUDY ON INTEGRATION AND OPTIMIZED EXPLOITATION OF TOURISM RESOURCES IN SHAOSHAN

The integration and optimized of tourism resources is one of the most hotspot issuees in the tourism exploitation.Based on analysing the region＇s background, the characteristics and the exploitation and utilization actuality of tourism resources,the primary principle of integrating and optimizing the tourism resources in Shaoshan scenery district was set up as follows, ＂integration after orientation,agora after establishment,having keystones and shticks＂ .At the same time, the article has put forward some relevant countermeasures from three aspects ： resource inner function ,region cooperate and market exploitation,with a view to providing for similar problems.