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试论旅游与养生
引用本文:蒋剑岚,曹诗图.试论旅游与养生[J].地理与地理信息科学,2011,27(2):109-112.
作者姓名:蒋剑岚  曹诗图
作者单位:武汉科技大学管理学院,湖北,武汉,430081
摘    要:现代旅游活动将旅游与养生完美结合,形成了新的旅游产品——养生旅游,这不仅丰富了游客对旅游目的地的选择,也迎合了旅游消费者的个性需求。我国的养生旅游虽然还处于初级阶段,但发展速度很快且具有一定特色和规模。该文通过论述旅游与养生的关系,分析我国养生旅游行为特征和养生旅游开发存在的问题,结合我国的实际提出了养生旅游开发对策与建议。

关 键 词:养生  旅游  养生旅游

Discussion on the Relationship of Tourism and Health Preservation
JIANG Jian-lan,CAO Shi-tu.Discussion on the Relationship of Tourism and Health Preservation[J].Geography and Geo-Information Science,2011,27(2):109-112.
Authors:JIANG Jian-lan  CAO Shi-tu
Institution:(School of Management,Wuhan University of Science and Technology,Wuhan 430081,China)
Abstract:Modern tourism combines traveling with health preservation perfectly,and a new kind of tourism product-wellness tourism is formed.This kind of tourism is not only enriched tourists′ selection of the tourism destination,but also catered to the tourism consumers′ individual character demands.The development speed of wellness tourism is very fast and it has a certain characteristics and scale,although it is still at primary stage in China.Based on the discussion of the relationship of tourism and health preservation,the problems existing in the behavior characteristics and development of wellness tourism have been analyzed.Then based on Chinese practical,the development strategy and advertisement of wellness tourism is presented.
Keywords:health preservation  tourism  wellness tourism
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