旅游开发的居民满意度驱动因素——以广西阳朔县为例

运用结构方程模型方法,构建旅游开发居民满意度假设模型,对旅游开发居民满意度的关键驱动因素(居民期望、居民社区归属感、旅游获益和利益分配、正面旅游影响感知、负面旅游影响感知)进行了探讨。结果表明:(1)居民期望、居民社区归属感、旅游获益和利益分配、正面旅游影响感知、负面旅游影响感知是影响居民满意度的5个重要驱动因素。(2)居民社区归属感、旅游获益和利益分配、正面旅游影响感知等变量与居民满意度之间呈正相关关系;而居民期望、负面旅游影响感知则与居民满意度呈负相关。(3)在5个驱动因素中,正面旅游影响感知对居民满意度的直接影响最大,而旅游获益和利益分配对居民满意度的总效应最大。

Driving factors of resident satisfaction with tourism development: A case study of Yangshuo in Guangxi Zhuang Autonomous Region

While the research of resident satisfaction has been developed in many fields such as transportation, banking, community sanitation and real estate, the systemic and comprehensive exploration of resident satisfaction with tourism development has rarely been conducted. Residents are one of the key stakeholders in tourism development; understanding driving mechanism of resident satisfaction is favorable to provide an alternative means in achieving the goal of residents' active support for tourism development. Using structural equation modeling (SEM) approach, this paper built the proposed model of resident satisfaction with tourism development (RSTD), aiming at identifying the key driving factors (resident expectations, resident community attachment, personal benefit from tourism development and benefit distribution, perceived positive tourism impacts, perceived negative tourism impacts) to generate resident satisfaction. To test the proposed model of RSTD, an empirical survey was performed in the famous landscape city in Guangxi Zhuang Autonomous Region-Yangshuo, by the stratified sample method. A total of 539 valid questionnaires were obtained. Employing LISREL 8.70, the results indicated that: (1) The proposed model of RSTD fitted well with the data collected; 8 out of 9 of the path coefficients between the constructs were proved to be statistically significant at p < 0.05. (2) Resident expectations, resident community attachment, personal benefit from tourism development and benefit distribution, perceived positive tourism impacts, perceived negative tourism impacts were proved to be five key antecedents of resident satisfaction. (3) Resident community attachment, personal benefit from tourism development and benefit distribution, perceived positive tourism impacts were positively related with resident satisfaction, while resident expectations and perceived negative tourism impacts had negative effects on resident satisfaction. (4) Perceived positive tourism impacts exhibited the strongest direct effect on resident satisfaction among the five antecedent constructs, whereas benefit from tourism development and benefit distribution had strongest total effects on resident satisfaction. Finally, limitations and suggestions for future work were also drawn.