| 商业化大潮中丽江古城的文化特质分析 |
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| 引用本文： | 张祖群.商业化大潮中丽江古城的文化特质分析[J].云南地理环境研究,2013(5):8-14,19. |
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| 作者姓名： | 张祖群 |
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| 作者单位： | [1]中国科学院地理科学与资源研究所,北京100101 [2]首都经济贸易大学工商管理学院旅游管理系,北京100070 [3]北京师范大学艺术与传媒学院,北京100875 |
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| 基金项目： | 国家科技基础性工作专项课题“澜沧江中下游与大香格里拉地区综合科学考察”之“自然遗产与民族生态文化多样性考察”（2009-2013）（2008FY110300-05）、北京对外文化交流与世界文化研究基地2013-2014年度青年研究项目（BWSK201304）;国家社会科学基金青年项目（12CJY088）;北京市属高等学校人才强教深化计划中青年骨干人才资助项目（PHR201108319）. |
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| 摘 要： | 丽江旅游开发30年呈现表象的商业化与内在的文化自觉两条线索.基于访谈样本,认为丽江古城独特的地方智慧是吸引游客的主要原因,这使其呈现世界休闲古都的文化意象.最后进行两点学术讨论：（1）丽江古城遗产保护,应该兼顾物质文化遗产和非物质文化遗产.（2）丽江古城作为茶马古道的重镇,其未来的发展不应该摒弃纳西族文化、马帮文化、人-水-城-大环境四合一的中庸文化等特质,高品质的深度旅游和文化传承才是符合世界遗产旅游的潮流和可持续的.
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| 关 键 词： | 丽江古城 文化特质 世界遗产 地方智慧 |
THE ANALYSIS ON CULTURAL CHARACTERISTICS OF THE OLD TOWN OF LIJIANG IN THE TIDE OF COMMERCIALIZATION |
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| ZHANG Zu-qun.THE ANALYSIS ON CULTURAL CHARACTERISTICS OF THE OLD TOWN OF LIJIANG IN THE TIDE OF COMMERCIALIZATION[J].Yunnan Geographic Environment Research,2013(5):8-14,19. |
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| Authors: | ZHANG Zu-qun |
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| Institution: | ZHANG Zu-qun ( 1. Institute of Geographic Sciences and Natural Resources Research, CAS Beijing 100070, China; 2. College of business administration, Capital University of Economics and Business, Beijing 100070, China; 3. College of art and communication, Beijing Normal University, Beijing 100875, China) |
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| Abstract: | The 30 years development of Lijiang tourism presents two clues, including the commercialization of representation and intrinsic cultural consciousness. Based on the interview sample, the primary reason of attracting tourists is considered to be the specific local wisdom in Lijiang. Which makes it present the cultural intention of global leisure ancient capital. Two academic issues are discussed in the end： （ 1 ） The heritage protection of the old town of Lijiang City should consist of both material cultural heritage and intangible cultural heritage. （2） As a key town on the ancient horse and tea road, the old town of Lijiang City should not abandon the caravan Na - xi culture and four - in - one （ human - water - city - environment） culture of the doctrine of the mean, and other characteristics in its future development. The depth of the high quality tourism and cultural heritage is in line with the tide of world heritage tourism and sustainable. |
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| Keywords: | the old town of Lijiang cultural characteristics the world heritage local wisdom |
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