TPC 及 DLC理论在旅游产品再开发中的应用——昆明市案例研究

从旅游产品再开发的角度出发,应用市场营销学的TPC理论和旅游地理学的DLC理论,对昆明市的病例进行分析,提出了昆明市旅游产品再开发战略的方向、原则和发展重点。

The Application of TPC & DLC Theory on Tourism Product Redevelopment --A Case Study of Kunming City

From the view of tourism product redevelopment, this paper uses Total Product Concept (TPC) theory of Marketing and Destination Life Cycle(DLC) theory of Tourism Geography to analyses the case of Kunming City, Yunnan Province. According to the two theories, the paper gives the orientation, principles and emphases on the tourism product redevelopment of Kunming City. Firstly, according to the basic analyses of a survey of tourism routes, scenic regions & protected cultural relics of Kunming, its DLC of domestic and international tourism, the paper uses the tourists number to classify the DLC groups of representative scenic regions in Kunming City. Secondly, the paper defines the strategy direction as "one two three four": One is to make Kunming Tourism Cycle as one tourism product strategy center; Two is to make conference & hallmarks tourism and recreation & vacation tourism as its two strategy keystones; Three is to develop three kinds of tourism resources-natural, national and historical tourism resources; and Four is to construct four tourism regions-Kunming Urban Tourism Belt, Tourism Belt Arround Dianchi, Stone Forest Tourism Region and Jiaozi Snow Mountain Tourism Region. In the course of analyzing, the paper gives two theory conclusions. The first one is a model to optimize the total function of scenic region via adding its minor function. The second one is a figure of two distortional models of scenic regional DLC.