武汉市大学生体育旅游行为特征研究

随着经济发展和人们生活条件的日益提高,旅游业日益发展、逐渐成熟,旅游需求也逐渐增多,人们越来越关注参与性、娱乐性较强的动态旅游方式,体育旅游作为旅游与体育的结合,集健康、娱乐、休闲、放松于一身,日益受到人们的青睐。大学生作为运动能力较强的一个群体正在成为体育旅游先锋队乃至主力军,是体育旅游的一个巨大的潜在市场。目前武汉市在校大学生大约有一百多万人,武汉市现有普通高等学校70余所。从武汉市大学生体育旅游的实际情况出发,对武汉市大学生体育旅游市场情况进行了分析,并提出相应的对策和建议,希望能为开发武汉市大学生体育旅游市场提供一点理论参考。

A STUDY ON SPORT TOURISM BEHAVIOUR OF COLLEGE STUDENTS IN WUHAN

With economic development and people＇s living conditions improved,so the tourism industry is growing and become mature,and the demand of traveling is gradually rising.people is concerned more about entertainment and participation in traveling.sport-tourism is combination of traveling and sports,which involve health,entertainment,leisure and relaxation in whole process that become more and more popular.According to the statistics,the number of students in university in china is being NO.1 of the world in 2008.The students who full of strong athletic ability is becoming the main force,and become a huge potential market in sport-tourism.At now,college student at school is about 1 million,and regular institutions of higher education is more than 70.The article is based on the actual situation of Wuhan,research the market of sport-tourism and then give some countermeasures and suggestions which hopes that provide some theory as reference.