海滨旅游目的地竞争力影响因素实证分析

为把握海滨旅游目的地竞争力各影响因素之间的逻辑层次关系以及影响因素与竞争力的相关性,通过问卷调查,借助SPSS13.0统计软件进行因子分析。结果表明,海滨旅游目的地竞争力的影响因素可归纳为11项公共因子,按其对海滨旅游目的地竞争力影响程度大小依次为自然吸引物、资源与环境维护、社会灾难、目的地可进入性与知名度、目的地经营管理、旅游服务设施、旅游发展保障因素、目的地组织及其相关政策、目的地基础设施、人文吸引物、物价水平。

An Empirical Analysis on Influencing Factors of Seaside Tourism Destination Competitiveness

In order to understand the logical relationship between various influencing factors of seaside tourism destination competitiveness and the consequence of various influencing factors on the competitiveness,factor analysis has been carried out and eleven common factors have been generated based on SPSS13.0.As far as the importance to seaside tourism destination competitiveness is concerned,the order of the eleven common factors is natural attractions,resource and environmental improvement,social disaster,accessibility and popularity of the destination,destination management,tourism service facilities,stimulus of tourism development,destination management organization and its policies,foundation facilities of tourism destination,humanities attractions and prices.