福建永定土楼居民旅游感知与态度研究

本文以永定土楼为例．采用问卷调查和现场访谈相结合的方法，通过SPSS16．0对收回的有效问卷进行分析。得出结论：永定土楼居民对旅游影响的正面感知强于负面感知，总体上对旅游业发展持积极的态度：目前永定土楼居民可聚类成“热情的支持者”、“矛盾的支持者”和“强烈的反对者”三类．以“热情的支持者”所占比重最大：不同人口统计学特征、不同空间和不同发展程度下的旅游感知存在差异：通过分析希望健全社区参与和利益分配机制从而促进旅游业的可持续发展。

A study of Residents' Perceptions and Attitudes towards Tourism Impacts at Yongding Tulou Scenic Spot

The paper takes Yongding Tulou as example with SPSS16.0 to analyze the residents＇ perceptions and attitudes toward tourism impacts through the method of questionnaire investigation and interview. A conclusion is drawn that the residents of Yongding Tulou are likely to perceive positive impacts more than negative impacts and at the present time ,they have positive perception and attitude toward tourism impacts as a whole. The result of K-means cluster show that three clusters are identified including ＂Enthusiasts＂＂Ambivalent supporters＂ and ＂Opponents＂,the largest proportion of this three clusters is ＂Enthusiasts＂. Furthermore, the findings reflected that different, demographic characteristics affect the residents＇ perceptions and attitudes toward tourism impacts. Besides, spatial differentiation of tourism impact of the residents in Yongding Tulou exists objectively. Moreover, the research still finds that different scenic areas with different development levels reflect the differentiation of residents＇ perceptions and attitudes toward tourism impacts. Finally, it is suggested that the government and business operators should implement a reasonable community participation model to make Yongding Tulou in a sustainable way.