全球化与中国时尚消费城市的兴起

在当前中国经济转型和产业升级的背景下，许多城市开始步入后工业化阶段，消费在城市化进程中扮演的角色日益重要。以进入中国的国际时尚品牌为切入点，重点探讨全球化在城市消费领域的影响。根据本项研究的概念界定，35个时尚消费城市大都为省会城市、直辖市和经济发达的沿海城市。其中，上海和北京是中国等级最高的时尚消费城市，无论是发展规模还是水平都遥遥领先。大部分时尚消费城市则是区域性中心城市，但也有一些沿海经济发达城市，虽然其城市中心性并不强（如苏州、温州、无锡等），但在时尚消费城市体系中占据了重要的地位。整体而言，中国时尚消费城市的发展受到多方面因素的影响，其中市场因素和开放度起着最为重要的作用。另外，产业氛围也是时尚消费城市形成和发展的重要基础。

Globalization and the rise of fashion consumption cities in China

In the context of China''s economic restructuring and industrial upgrading, many cities start to enter the stage of post-industrialization, and the role of consumption in the process of urbanization is increasingly important. The background of globalization is speeding up the rise and development of fashion consumption cities in China. From the perspectives of the international fashion brands which have already entered into China, this article analyses the impact of globalization on the consumption field of Chinese cities. The study defines 35 fashion consumption cities by 40 international fashion brands. Most of the cities are provincial capitals and coastal cities which have higher level of economic development. Furthermore, we grade the 35 cities by three key factors, i.e., the numbers of brand shops, brands and top brand shops. Shanghai and Beijing are undoubtedly on the top list of fashion consumption in China. Most of the fashion consumption cities are regional or provincial central cities, but several coastal cities with high level of economic development take the lead in the urban system of fashion consumption, such as Suzhou, Wenzhou and Wuxi, although the centrality of these cities is not high enough. On the whole, the development of fashion consumption cities in China is influenced by a lot of factors. We attempt to find the main factors based on 14 key indicators by factor analysis and to build a primary influencing factors model by multivariate analysis. The result shows that market and openness play a critical role in the formation of urban system of fashion consumption in China. In addition, the industrial atmosphere can lay a solid important foundation for the rise and development of fashion consumption cities.