基于SWOT分析的建瓯市竹业旅游的发展对策

针对建瓯市竹业旅游的开发现状,运用SWOT分析方法,综合分析建瓯市竹业旅游发展过程中的优势、劣势、机会和威胁。结果表明：建瓯市竹业旅游的开发优势相当突出,具有很大的开发价值;同时,制约建瓯市竹业旅游的因素主要有旅游市场竞争的日益激烈及资金投入不足导致的一系列问题。针对建瓯市竹业旅游开发过程中的内外部情况,从资金政策、人才技术、品牌建设、宣传、合作开发、资源环境保护等六方面提出了发展建瓯市竹业旅游的对策,以实现将威胁转化为机遇、劣势转化为优势,突破建瓯市竹业旅游发展瓶颈。

DEVELOPING STRATEGIES OF BAMBOO -TOURISM IN JIAN'OU CITY BASED ON ANALYSIS OF SWOT

Based on the developing status of bamboo-tourism in Jian＇ou City,the SWOT analysis model was applied to analyze threats,opportunities,weaknesses,and strengths during the process of development.The results showed that the developing strength is really outstanding with great developing value.At the same time,a series of problems caused by increasingly fierce competition of tourist market and lack of financial input constrained the development of bamboo-tourism in Jian＇ou City.According to the problems appeared in the process of development,countermeasures were provided based on funds,policy,personnel,cooperative development,protection of resources and environment,brand construction,propaganda and technology,for purpose of transforming the threats and weaknesses into the opportunities and strengths and breaking the bottleneck of development of bamboo-tourism in Jian＇ou City.