旅游电子商务在旅游业中的应用前景

随着计算机网络技术在商务活动中的应用，旅游电子商务成为当今旅游业发展的关键所在。从宏观和微观因素分析，旅游产品适合发展电子商务，旅游市场成熟、信息供应及时、配送便利、支付问题的解决等因素为旅游电子商务发展提供了可能，旅游电子商务目前主要有BTOB模式、BTOC模式、CTOC和CTOB模式。根据中国的国情，“酒店平台”管理系统使用于中国酒店销售管理，而中小旅行社可以采取“入主市场”的方式，利用旅游代理商的知名度和资源优势开拓国内及国际市场，大型的旅行社可采用“网社合一”的方式，把旅游网站作为一种新渠道，投入资金、人力完善网上的各种服务，建立国际知名的品牌形象。

THE APPLICATION OF TOURISM ELECTRIC COMMERCE IN TOURISM

With the widely use of Internet in business,Tourism Electronic Commerce (TEC)has become the key of tourism development.In terms of the analyses of macroscopic and microcosmic element,electronic commerce is also applicable to tourism products.It is possible to develop TEC with such factors,as the mature tourism market,the timely information,the convenient distribution and delivery,and the payment methods,etc.TEC primarily contains three modes:B TO B,B TO C and C TO C.According to the situation of our country,the Hotel Platform Management System is applicable to the sales management of the hotels.The medium-scale and the small-scale travel agencies can adopt the means of entering the market,and take advantage of the travel agents' fame and resources,to exploit domestic and international markets.The large-scale travel agencies can combine internet and agencies,use tourism websites,as a new mean,and input funds and manpower to consummate various services on the line,in order to establish a world famous image of brand.