| 江郎山风景区旅游形象策划和区域协作 |
| |
| 引用本文： | 周进步,杨琳,冯晓虹.江郎山风景区旅游形象策划和区域协作[J].地域研究与开发,2002,21(3):93-96. |
| |
| 作者姓名： | 周进步 杨琳 冯晓虹 |
| |
| 作者单位： | 浙江大学旅游系,浙江,杭州,310028 |
| |
| 摘 要： | “旅游地形象策划”（TDI）是当今旅游学和旅游业界关心的一个现实课题，文章对浙江省江郎山这样一处地处偏僻但景观壮美的风景区实例，设计其旅游形象总体构思，行为准则和视觉形象，并对“浙中丹霞走廊”旅游区域协作提出见解。
|
| 关 键 词： | 旅游形象 区域协作 丹霞地貌 江郎山 旅游资源 浙江 行为准则 视觉形象 |
| 文章编号： | 1003-2363(2002)03-0093-04 |
On the Tourist Identity and Regional Cooperation of Jianglangshan National Park |
| |
| ZHOU Jin-bu,YANG Lin,FENG Xiao-hong.On the Tourist Identity and Regional Cooperation of Jianglangshan National Park[J].Areal Research and Development,2002,21(3):93-96. |
| |
| Authors: | ZHOU Jin-bu YANG Lin FENG Xiao-hong |
| |
| Abstract: | Tourist destination identity is a practical theme interested in by both tourism research and the industry. This theme is of especial importance to Jianglangshan National Park, which has magnificent scenery of Danxia landform, but located in a lonely part in west Zhejiang province. This paper tries to do some beneficial designs of image of the park including the mind identity, behavior identity and view identity, and go further into the opportunities of regional tourist cooperation with some nearby scenic spots of Danxia landform. |
| |
| Keywords: | tourism tourist destination idenfity regional cooperration Danxia landform Jianglangshan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
