跨国移民企业的形象建构及其影响机制研究

在全球化背景下，随着中非合作不断深化，在非洲的中国企业与地方愈加紧密的经济和社会联系不仅加速了非洲城市化进程，而且也深化了移民企业的本土化程度，使其成为日常社会实践中必不可少的组成部分，以多元化的方式重塑非洲社会对于华人企业和中国国家形象的理解。目前国内学界有关中国移民企业及其在当地形象建构方式和影响的研究较少，尤其缺少基于微观视角探讨企业形象的影响因素。基于此，本文以津巴布韦哈拉雷地区的华人移民企业作为案例，结合定性和定量混合的研究方法，通过问卷、参与式观察和深度访谈，探讨影响非洲员工企业形象建构以及对华人企业继续在当地建厂支持程度的因素，以反映中国移民企业在非洲当地的社会融入情况。研究表明：显著影响因素主要与工厂的工作环境、管理体制、社会网络以及对区域的影响有关，而与非洲员工个体因素关联性较弱。因此，研究进一步置于特定的政治、经济、文化背景进行分析，并为“一带一路”建设背景下移民企业融入地方社会发展提供借鉴。

A study on the image construction and its impact mechanism of transnational immigrant enterprises: Observations from Chinese immigrant enterprises in Zimbabwe

In the context of globalization, as China-Africa cooperation deepens, Chinese enterprises in Africa, as the main body of cross-border mobility, have become more and more closely connected to local economic and social ties, which not only accelerates the process of urbanization in Africa, but also deepens the degree of localization of immigrant enterprises, making them an essential part of daily social practices and reshaping the image of Chinese enterprises and the Chinese state in African society in a diversified way. At present, there are few studies on Chinese immigrant enterprises and the way they construct and influence their image in the local context, especially the factors that influence their image from a micro perspective. Based on this research gap, this paper used Chinese immigrant enterprises in Harare, Zimbabwe as a case study, and combined a mixed qualitative and quantitative research approach to explore the factors that influence the corporate image construction of African employees and the degree of support for Chinese factories to continue to build factories there through questionnaires, participant observation, and in-depth interviews to reflect the local social integration of Chinese immigrant enterprises in Africa. The study reveals that the significant influencing factors are mainly related to the working environment of the factory, management system, social network, and influence on the region, while the association with individual African employees' factors is weak. Therefore, the study is further analyzed in a specific political, economic, and cultural context, and provides a reference for the integration of migrant enterprises into local societies in the context of the "The Belt and Road" construction.