成都市体验性网络团购市场发展的空间特征

体验性网络团购模式正在对城市商业空间产生显著影响。以团购商品信息量作为基础数据,采用矢量数据符号法和空间插值法对成都市团购市场发展的空间特征进行分析。结果表明：餐饮、娱乐、生活和旅游酒店类团购信息在各商圈分布的集中化程度与摄影类相比较低。成都市中心区域的团购市场发展水平较高,形成了以春熙路商圈为核心的综合商业型热点区和以建设路商圈和双楠商圈为核心的生活服务型热点区。市场原则下团购市场发展的空间公平性较好的区域主要集中在成都市中心区域。团购市场发展的空间格局具有明显的区位特征,其空间发展的驱动力主要包括实体商业空间布局、消费者规模空间格局和区域可达性等;“时间距离”对团购市场区位特征产生的摩擦阻力已经超过空间距离。

Spatial characteristics of the experiential online group-buying market in Chengdu

Experiential online group-buying combines online stores and bricks-and-mortar stores, and significantly affects urban commercial spaces. However, to date there has been little research on spatial characteristics of urban group-buying markets. Adopting vector data symbolization and IDW spatial interpolation, this paper researched the spatial characteristics of the experiential online group-buying market in Chengdu. The results show that: (1) The degree of centralization of commodity information distribution in the business cores is lower for catering services, entertainment services, life services, and tourist hotel services than for photography services. (2) A developed market in experiential online group-buying has appeared in the center of Chengdu, and two types of business hot zones exist: comprehensive business hot zones providing diverse business services and life hot zones mainly providing daily life services. The spatial distribution of commodity information of daily consumer goods is uniform, and other types of consumer goods show obvious spatial agglomeration. (3) Areas with high spatial layout fairness index according to the market principles of the experiential online group-buying market are mainly distributed in the center of Chengdu. The spatial layout fairness of daily consumer goods is worse than that of other types of consumer goods. (4) The spatial patterns of the experiential online group-buying market clearly tend to be consistent with location theory, which are driven mainly by the distribution of bricks-and-mortar stores and consumer scale, and spatial accessibility, and in particular by the spatial distribution of bricks-and-mortar stores. The frictional resistance of “time distance” to the location development of the experiential online group-buying market exceeds that of the spatial distance.