产业链旅游:概念内涵与案例分析

基于全域旅游和“旅游+”的产业实践，通过分析已有的产业链、旅游产业链和旅游产业融合理论，提出产业链旅游概念。通过理论演绎和典型案例实证分析阐释了产业链旅游的内涵特征和发生发展规律。研究发现：产业链旅游的概念涵盖了旅游赋能的价值链、产旅融合的企业链、旅游者体验的供需链以及线路可达的空间链等独特内涵；产业链旅游从母产业依附性、链型体验性和多元创新性方面区别于传统旅游；产业链旅游的产生发展是产业内生发展诉求、创新旅游发展理念、链性耦合组织和技术、知识与制度革新共同作用的结果。本研究既是对产业实践发展中涌现出的新业态、新现象的科学认知和概念抽象，也是对旅游产业链和旅游产业融合等理论的有益梳理和辨析拓展，尝试为业界和学界提供了一个更为科学地从整体性把握新的旅游发展规律、参与旅游产业实践的新视角，希冀为新时代旅游业可持续发展提供一定科学参考。

Industry chain tourism: Concept and cases

Within the current industrial practical development of “Holistic Tourism” and “Tourism+” in China, and based on the integrated analysis of Industry Chain Theory, Tourism Industry Chain Theory and Tourism Industry Convergence Theory, we proposed the new concept of Industry Chain Tourism(ICT), and analyzed its connotation characteristics and developing rules. The results show that the unique connotation of ICT covers the value chain of tourism enabled, the enterprise chain of industrial integration with tourism, the supply-demand chain of tourists experience and the space chain of accessibility; ICT is strictly different from traditional tourism in the aspects of dependence on original industry, chain experience and multiple innovation;the formation and development of ICT result from the combination of industrial endogenous demands, innovative concept of tourism industry, chain coupling organization and innovation of technology, knowledge and institution. Finally, we make an empirical analysis of ICT with four typical cases, namely Wine ICT, Tea ICT, Gardening ICT and Film ICT. This research is not only a scientific cognition and concept abstraction of the new business forms and new phenomena emerging tourism industry, but also a useful combing and analysis of Industry Chain Theory, Tourism Industry Chain Theory and Tourism Industry Convergence Theory. We attempt to provide the industry and academics with a new perspective to learn the law of new tourism development, participate in the practice of tourism industry and hope to provide a scientific reference for the sustainable development of tourism in the new era.