The restoration of fishing services and the conveyance of risk information in the Southern California Bight

Southern California's marine areas are heavily contaminated with dichloro-diphenyl-trichloroethane (DDT) and polychlorinated-biphenyls (PCBs), and fish consumption advisories (FCAs) have been issued throughout the region. Between 2002 and 2003, the Montrose Angler Survey, a large-scale survey of subsistence anglers, was developed and implemented on site in Orange and Los Angeles counties. This survey was intended to assist natural resource trustees in the development of restoration programs that will address injuries to natural resources and restore lost economic services for anglers, but the data were never fully analyzed. The trustees have shown a clear preference for ecological restoration programs that may take years to improve fishing services. In contrast, this analysis, which includes a random-parameter fishing site choice model, demonstrates that simple, inexpensive programs such as better signage to warn of FCAs and transportation to clean sites have the potential to yield substantial benefits quickly. This paper also focuses on how different ethnic minority groups are affected by FCAs, and determines how best to communicate risk information and change fishing behavior through outreach programs.