Wine trails as organizational pathway toward landscape coherence: the case of the Finger Lakes region,New York,USA

This paper explores the role of so-called wine trails as planners and managers of viticultural landscapes, using the case of the Finger Lakes region in New York, USA. Using key informant interviews, it assesses the current capacity and the future potential of these non-governmental, fee-based ‘clubs’ to mediate between global markets and the local agricultural landscape in the absence of policy frameworks designed for this purpose. Though it finds little evidence of such mediation today, the paper argues that the structure and institutional position of wine trails, organizations whose members’ livelihoods depend substantially on long-term landscape coherence, position them to play a more assertive role in doing so in the future, particularly in places marked by lax planning regimes and scarce resources.