地方发展与地方形象设计初探

本文从地方形象概念分析入手，探讨了地方发展与地方形象设计的关系，地方发展过程中的形象特征及形象形成途径，提出了地方形象设计的基本思路，包括地方形象设计的原则、形象战略的协调、形象可视化因子的塑造及形象工程建设等。为地方发展的规划与管理提供一条全新的思路。

A PRELIMINARY STUDY ON LOCAL DEVELOPMENT AND LOCAL IDENTITY SYSTEM

Local government and people pursue local development in an all round way——material civilization and culture. At the turn of China market economy system construction, there is overall competition in production, service and their quality. The local time of development, based on the competition, is coming. From the basic concept of Local Identity System (LIS), this paper discusses the relationship between local development and LIS, and explains their characteristics of stages, interrelation, effectiveness. Then the idea on local identity system is formed, that includes rules, visual elements and projects of local identity system. Local identity system is a key to make locality rich and prosperous. Therefore, local identity system is the course of local development planning and management.