基于游客行为的旅游线路组织研究

为寻求合理的旅游线路组织方式，指导区域旅游线路体系建设和旅行社线路组织，该文对国内外旅游线路的组织模式进行总结和评价，认为现有线路组织模式未能与我国国情衔接，缺乏实用性和对游客行为特征的考虑。提出基于游客行为特征的旅游线路组织模式，并分析影响这种旅游线路组织的要素及相互作用关系。以西安旅游区为例，通过对资源分布特征和旅游线路组织现状的分析，以该模型为基础，优化和构建了西安旅游区旅游线路组织的宏观发展框架。

A Study on Organization of Tour Routes Based on Tourists' Behaviors

The models of tour route organization influence the tourists' behaviors and their satisfactions heavily.In order to pursuit a good model to guide the construction of district tour routes and their organization of travel agencies,this paper summarized and evaluated the current models which were lack of practicability and consider of tourists' behaviors and not suitable for the situation of China,and brought out a model based on tourists'behaviors.The elements influenced spatial organization of tour routes and the relations among them were analyzed.At last,taking Xi'an tourism district as a case,the developing frame of the tour route organization was constructed by analyzing the spatial characters of tourism resources and the actuality of tour route organization based on this model.