网络组织对旅游产业结构调整的作用机理

网络组织内在的关联性及结构的复杂性,契合了旅游业综合性和密集性的特点,为优化旅游产业结构提供了新的方向,但是在理论研究方面还处于空缺.通过对管理学和旅游学相关理论的深入探析,从理论上证明了网络组织可以对旅游产业结构进行优化调整.借鉴其他行业成功导入网络组织的经验,对其实现产业关联的方式进行了初步探索,最终得出结论：网络组织对于旅游产业结构的统筹规划、合理布局、调控指挥都提供了便利性,企业间的关系在组织内部不断得以调整,进而使产业结构迈向规范化、合理化和有序化,最终实现旅游产业结构优化与升级的总目标.

THE MECHANISM OF NETWORK ORGANIZATION ON THE TOURISM INDUSTRY STRUCTURE ADJUSTMENT

The complexity and internal correlation of the network organization fit the characteristics of the tourism industry, but theory research is still in the gap. Through the deep analysis in the theory of management and tourism, it proves that the network organization can optimize the tourism industry structure adjustment. The paper has carried on the preliminary exploration of its implementation industry association from the experience of other industries successfully imported network organization, it finally draws the conclusion. Network organization pro- vides the convenience for overall planning, rational layout, control command of tourism industry structure. The enterprises relations adjust continuously towards standardization and rationalization, it eventually achieve the overall goal of the tourism industry structure optimization and upgrading.