Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches |
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| Authors: | Eric J.E. Molin Harmen Oppewal Harry J.P. Timmermans |
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| Affiliation: | (1) Assistant Professor of Transport Policy, Delft University of Technology, The Netherlands (e-mail: e.j.e.molin@tbm.tudelft.nl), NL;(2) Professor of Marketing, Department of Marketing, Monash University, Australia, AU;(3) Professor of Urban Planning, Eindhoven University of Technology, The Netherlands, NL |
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| Abstract: | In this paper, two approaches for measuring residential group preferences, based on the method of Hierarchical Information Integration (HII), are compared. In particular, the hypothesis that group-based preference models estimated from integrated HII experiments better predict group preferences than part individual-based group models estimated from classical HII experiments is tested. To that effect, the models' ability to predict group preferences for new residential alternatives is compared in a study of residential preferences of co-ops. Results indicate that integrated HII group experiments indeed result in better predictions of residential preferences. |
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| Keywords: | : residential preferences, group modeling, stated preferences, conjoint analysis, hierarchical information integration |
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