城市特色电子地图设计——以南京市为例

近年来,电子地图在人们的日常生活及旅游中发挥着越来越大的作用。城市特色电子地图作为一种新型电子地图,是公众获取城市地理空间信息、了解和认识城市的重要媒介,也是宣传、推广城市的有效工具,它能有效凸显城市结构和城市文化。然而,目前关于城市电子地图的研究主要集中在技术开发与功能实现方面,鲜有对其视觉设计及艺术性表现的探索,难以凸显城市特色。本文基于城市空间认知、地图视觉感受、色彩地理学等理论,从可视化表达的角度探讨了城市特色电子地图的设计方法,并在此基础上结合南京城市特色电子地图设计的实践案例,对分级内容选取、符号设计及色彩设计的具体方法与过程进行了阐述,旨在为城市特色电子地图设计提供参考。

Design of city characteristic electronic map: a case of Nanjing city

In recent years, electronic maps have played an increasingly important role in people's daily life and tourism. As a new type of electronic map, the city characteristic electronic map is an important medium for the public to obtain urban geospatial information, understand and recognize the city, and is also an effective tool for publicizing and promoting the city. It can effectively highlight the urban structure and urban culture. However, the current research on city electronic maps is mainly focused on technology development and function realization, and there are few explorations on its visual design and artistic performance, and it is difficult to highlight the characteristics of the city. Based on theories of urban space cognition, map visual perception, color geography, etc., this research explores the design method of urban characteristic electronic map from the perspective of visual expression, and on this basis, combines the practical case of Nanjing city characteristic electronic map design. The specific methods and processes of grading content selection, symbol design and color design are explained, aiming to provide a reference for the design of city characteristic electronic maps.