Growing Apples and the 'Growing Pains' of Restructuring for New Zealand's Pipfruit Industry

Numerous urgent issues face New Zealand's pipfruit industry at the close of the decade. Oversupplied and competitive global markets, shifting policy environments, and industry ‘clawback’ place increasing pressures on pipfruit's single desk marketing system. This paper identifies the importance of interregional production dynamics and some policy challenges surrounding discourses of globalisation, sustainability and restructuring.